Is content the marketer's silver bullet?

It always amazes me how little brands use digital content as a marketing tool. This is surprising as content has a lot going for it.
1) Consumers are embracing digital content en-masse
2) The current models of paid digital entertainment are so unsatisfactory that most consumers avoid them
3) Content has an emotional charge that can support marketing messages and brand values
4) Content is much more sticky that brochure-ware websites creating stronger consumer affinities.

So why are so few content based campaigns out there? My theory is that without specific tools and the right partners, they can be very complicated to put together. This is one of the reasons that DigiCompanion developed a content delivery platform specifically designed for brands.